Post-lockdown wedding trends
We are set for a surge in weddings after many couples had to postpone their celebrations during the coronavirus pandemic. This is welcome news for wedding businesses after a very challenging year. From the rise of wedding tech to elopements, we discuss some trends that wedding businesses can tap into.
Mid-week and out of season weddings
More couples may be willing to consider midweek weddings, to ensure they can get married sooner rather than later. Couples may also be interested in booking weddings outside the traditional wedding season, again to avoid having to wait a long time to get married, especially if they were due to marry during lockdown and opted to postpone their big day.
Small – and large – weddings
Small and intimate weddings will continue to be popular. The pandemic has made small weddings much more socially acceptable, and couples may prefer to keep numbers down in order to allow them to spend more per head.
At the opposite end of the scale, some couples will opt for large parties and celebrations and couples who have waited for the restrictions to be lifted will be going all out. Expect to see free bars and couples spending extra on entertainment, styling, florals, décor and catering.
Elopements
We also expect elopements to be popular. Lockdown has kept us all in our local areas, and as international travel continues to be tricky, couples may choose to travel within the UK to get married. Scenic areas of the UK are ideally placed to benefit from this trend.
Hybrid weddings and wedding tech
Many couples getting married during lockdown relied on technology to help them celebrate with friends and family who could not be there in person. We expect hybrid weddings – with guests attending in-person and others joining virtually – to continue to be popular. Live streaming and entertainment that can help to connect virtual and in-person guests will become part of many weddings long after the Covid-19 pandemic. Wedding tech is definitely here to stay.
Covid-19 has changed our lives in so many ways and weddings are no exception. Wedding businesses that can tap into some of these new trends will reap the rewards.